Current category: eBusiness Articles
Have you ever tried Google “How to drive organic trafficФ or How to rank in Google”? I bet every one of us has done. But you might have end up with some posts УHow to rank your website in GoogleФ or How to dominate Google in 24 hrs or just couple of months.
But today I will share some of the ways that will 100% work for now and forever because this is something what Google loves.
Why not start with Google free tool?
1. Google Keyword Tool: Keyword research is important. It is very essential for developing a powerful content, strategy and paid advertising campingТs like Adwords. With the help of keyword tool you can find the most lucrative set of keywords. I will suggest start with #long tail keywords as these keywords are usually less competitive and easy to rank. This could be a good option for start up.
Other Tool you can use as an Alternative of Google Keyword Tool free as well paid ones.
Free Keyword Research Tools:
- SEO Book
- Google Adwords
- Bing Ads
My all time favorite paid tools:
2. Optimizing Your Articles: After #keyword research, itТs time to put up all your ideas on piece of paper or you can as well sit before your computer and start typing the rough ideas whatever comes in your mind ( this is what I do J). A little secret from my side.
Make sure while writing the content try including your #focus keyword in your first two line of your content.
Include long tail keywords in your content. NP: I am not asking you to stuff your content with keywords but to make use of keywords that are more sought after by users and are not your actual keywords.
3. Don’t Stop Ethical Link Building: DonТt make use of link schemes like paid adverting or use of fiverr to drive more traffic or build massive links using some crappy software. Instead of all these spammy tricks choose proper title, meta description and keywords for your page.
4. Make It Valuable For your readers: Don’t write for Google, donТt write for yourself, write it for your readers. When it comes to #increasing organic traffic through content marketing, blogging, or guest post providing value read plays a major role. Help your readers with what they are looking for.
5. Decrease Bounce Rate: Provide quality content, Google will reward you for that. This will automatically #reduce your bounce rate.
6. Set up Company’s Blog: DonТt always think about publishing your content on some site with high traffic and PR. In-fact update your blog with quality content regularly. Google loves blog that are regularly updated with fresh content.
7. Interview Industry Experts: Everyone loves to hear and follow what industry leaders say. These experts can provide you with excellent content for your website in the form of their interview.
8. Don’t Copy Other: Yes, you heard me. Write something form your own. People love to read something fresh everytime. Doesn’t makes a different you are sharing some ones view, but #make it more interesting and #worth sharing and easy to understand. You can do all this by giving relevant examples while explaining your point.
9. Leverage the power of Social Media: At this point there is not much to say about use of social media in driving organic traffic from my side.
10. Create Community: Create community, connect with your readers. Give them a chance to share their view. This is other way you can find more content to write on by asking them a question or by sharing their views on your blog.
Using these points not only will help you drive more organic traffic, but will also supply you endless evergreen content for your blog.
Author: Arjunsinh Chandravat
Did you know that 96% of first-time visitors to your company website aren’t ready to make a purchase?
While local searches are more likely than less-targeted searches to result in a purchase, you still need to consider how you’ll convert casual visitors into eventual customers. One of the most effective ways you can initiate these relationships, improve your site’s SEO and boost your social media following is with a socially-conscious design for your website. Not only will you increase your chances of turning visitors into social media followers, you’ll boost your social signals, increasing your authority to search engines.
Here are some attributes of socially-focused web design:
1. Include Social Sharing Buttons
Including social sharing widgets on your blog can instantly add viral potential to each piece of content you publish. Marketing expert Jeff Bullas reports that adding easy links to share resulted in an instant increase in his traffic. Click-to-share links make it really easy for your readers to share within their networks, meaning you’ll reap the rewards. For maximum benefit ensure your sharing widget isn’t buried deep at the bottom of your posts.
2. Incorporate Social Follow Buttons
What if a prospect isn’t ready to call your office, or pay an in-person visit to your local store? Gleanster research has found that 50% of leads are qualified, but not yet ready to buy. Providing links to your social media profiles with your company’s contact information gives your web visitors a low-pressure means of keeping in contact or performing a little more research.
According to Forrester Research, follow buttons also provide the design of your website with a concept known as “social depth,” which is defined as building social experiences into your website to provide consumers with a more meaningful experience.
3. Use More Visual Content
46.1% of consumers today consider the design of a website the top criteria for determining the credibility of a brand. Not only will high-quality visual content make your brand appear more trustworthy, it’s far more likely to earn your brand social exposure when your pages and articles are shared. Visual content earns far more social engagement and inbound links than its plain-text counterparts.
4. Use Social Integration
While marketers may distinguish between social media, SEO, and web design, your prospects don’t. Integrate social media into your web presence to provide a seamless experience across platforms for your customers. Examples of an integrated approach to local marketing could include:
- Pin-it Hover Buttons on Images
- Click-to-Tweet Links in-Text
- Creating a Google Local Presence
5. Publish Content Often
Even a highly effective design for a website won’t increase social reactions if your site lacks content. Publishing articles on a regular basis is among the most effective ways to generate traffic from social media, and increase your website’s social shares. If your site doesn’t currently include a blog, make adding one a high priority. If you aren’t blogging often, consider ramping up your content creation, which is correlated with improved SEO and social signals.
Does the design of your website improve your company’s visibility on social media? What approaches have you found most helpful in generating more social shares?
Author: Ross Taylor
Rand Fishkin’s recent Whiteboard Friday (WBF) saw him highlight six ways to rank for SEO without using content. Our own writer, Carter Bowles, used this article as the basis for his latest blog post, The Cult of Content, where he gave us an interesting perspective on how Rand was actually just offering ways to promote content marketing. While my post might differ slightly to his, we both drew inspiration from the same place and were able to dissect this WBF in the way that suited our needs.
The current state of inbound marketing has us fully focused on creating exceptional content to help boost our brands and elevate our businesses. There’s absolutely nothing wrong with this and we should continue to do so, but it’s not the be all and end all of trying to get your sites to rank well on search engines. There are still hundreds of other factors that we can take into account, tweak and push to help our sites rank, and none of these have anything to do with content.
I really appreciated the fact that for once we could speak about the staples of SEO and remember that although content is directing most of the flow of traffic around the web, there are technical considerations to take into account too when trying to place in search engine rankings.
In saying that, here is a summary of what Rand had to say with my own insights thrown in too.
1. Use Rich Snippets And Schema Markup
It’s not just a passing fad, and certainly not something to be sniffed at. Marking up your content using rich snippets makes it easier for Google to identify specific areas of content and the information they hold. Highlight products, services, contact details, skills, videos, authors and anything you’re able to mark up. This will enhance the appearance of your search result in any given results pages, making your site a more attractive option for users.
The trick is to ensure that what you’re marking up exactly matches what’s on the page to avoid people arriving on that page and then finding out it has no relevance to their original search query.
2. Ensure That Your URLs, Titles And Descriptions Are Relevant
Although this is marginally related to content, it doesn’t relate to reams of content for outreach or content marketing purposes. It’s more a case of ensuring that your website has been formatted correctly for premium user experience. Do the URLs add additional definition to the page content? Are the titles a description for the page? Does the description appropriately capture what the content on that page is about? These are all areas that will compel a user to take action when viewing your result in the search engine results pages.
As with the above, the relevance is key here to ensure that users don’t hit the back button and leave your site soon after they’ve arrived.
3. Ensure Your Site Is Easy To Crawl
Is it easy to navigate around your site? Are the pages in logical places with sub-pages following on in a pragmatic pattern? And do you have internal links leading to all the right places with appropriate anchor text? If any of the answers to these questions are no, then that’s something you need to pay attention to. Make sure that there’s a smooth flow around your site from one page to the next and back to the one before and you’ll make the search engine bots’ job much easier, but you’ll also improve the experience for your users, which is of primary importance.
4. Speed Up Your Page Load Time
Bots might not hang around for your pages to load and a user most certainly won’t. In this day and age where convenience is of paramount importance, many users won’t take the time to wait longer than the prescribed 3 – 6 seconds for your pages to load. Make your images smaller and do what you can to minimize the actions to be taken in order for a page to load. Test your page load time to see how it fares.
5. Optimize Your Images
There’s a whole load of benefit that can be gained from effectively optimizing your images, even if it’s just to get you to rank in Google Images. Add titles, descriptions and alt text for all your images, in line with page relevance and potential search terms that a user might type in to find that content.
6. Fix All Your Broken Links
You might think you don’t have any, but a simple run through a broken link check tool will tell you if your site needs a clean up. Redirect broken links to more relevant pages using 301 redirects so as to keep your users within your domain. Try out W3C Link Tool or Link Checker.
7. Check Your Site For HTML Errors
Again, this is something that you wouldn’t necessarily think of or realize is wrong, but a simple test through W3C again will tell you if your instincts are in fact correct. You’ll receive a list of any HTML errors that have been picked up that your developer should be able to rectify for you.
8. Add Authorship To Your Blog
This is leaning dangerously close to content, but it’s more in line with helping you rank for the content by adding authorship to your blog. It’s really a simple process that might tae a while to reflect, but eventually, you’ll see your author snippet up in search results alongside the content you’ve created. Set up authorship by following these steps here.
9. Ensure You Have An XML Sitemap
Does it sound pretty obvious to you? Perhaps. But you’d be alarmed at the number of sites I’ve audited where XML sitemaps aren’t present. If you’re working on WordPress or other similar content management systems, there are great plugins that add sitemaps for you… all you need to do is submit the link via Google Webmaster Tools for speedy indexation.
10. Add Breadcrumbs
Breadcrumbs tell the user and search engine bot where he or she (or it) is on the site. So if, for example, you venture from the “home page” to the “products page” and then further to the “online products page”, your breadcrumb links would visibly display on your current page as: Home – Products – Online Products. It makes it that much easier for a user to travel back and forth without any hassle.
Some of these really go back to basics and they’ve been selected based on my personal preference, but there are hundreds of other rankings factors that we haven’t even touched on. Maybe another post for another day… thanks DualDeko for the image.
Author: Katherine Stott