Current category: eBusiness Articles
The way we market, sell and deliver SEO services has undoubtedly changed. Google’s algorithm updates have made content marketing and social media the core of a strong organic search strategy. So while the practice of SEO evolves, the definition of SEO ought to evolve as well.
Other digital marketing tactics such as email marketing, paid search and search retargeting have very clear, undisputed definitions. The definition of SEO, on the other hand, seems to be just as unclear as the practice itself.
Current Definitions of SEO
Even when you Google the phrase, “definition of SEO”, nothing really concrete is returned.
Wikipedia’s official definition is, “the process of affecting the visibility of a website or a web page.”
Search engine optimization is about way more than this.
Webopedia’s definition is, “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”
SEO is more than this too.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.
What’s Your Definition of SEO?
Here are some new definitions of SEO to consider, and I invite you to comment below with your own.
1. SEO is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
2. SEO is the process of producing optimized content that is discoverable by the target audience as they progress through the buying cycle.
3. SEO is about a prospect discovering a brand’s content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.
4. SEO is the outcome of a content marketing strategy that makes use of highly converting keywords that your target audience is searching on.
5. SEO is the process of enhancing the visibility of a brand’s web presence in organic search.
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Author: Krista LaRiviere
Courtesy of www.searchenginewatch.com
Link building with videos is not as easy as it sounds. Most SEO (Search Engine Optimization) is built around text, and given the fact that video has very little text to offer it can be difficult to build links with videos. However, a video is an element that can be linked to on its own. Normally if you are building links with your text, people will link to the page itself. But, with videos it is possible to link directly to the video. This means that if you can disseminate your video widely enough, people may link to your video without needing to visit your page first. However, it is mostly a cast of getting people to link to either the page or the video in order to gain a search engine friendly backlink.
Try to create link bait videos
Link bait videos are ones that people are going to link to without any sort of incentive. There is also such a thing as link bait text, but time has shown us that it is easier to have people link to a video than it is to text (at least from a link bait point of view). So try to create a video that is going to naturally attract backlinks.
Viral videos are the best for getting backlinks. It is all about creating a video that people are going to want to pass around to their friends. Take a look at the adverts that run during the closing games of the Superbowl. These are the advertising spots that people have paid thousands of dollars for, so they tend to pull out their “A game.” Take a look at the adverts that they run as you will find that they often go viral very quickly. These are the sorts of videos that you should try to create if you want to create link bait videos.
Share videos with the hopes people will link to you
This is the biggest aim when trying to build a backlink profile for your videos. The hope is that your video will be passed around enough interested parties that a few of them will decide to link to you. Start by embedding your video onto your website. Make sure that the written content and the title of the page are all related to your video. Make sure that the video has relevant keywords in it file name, title, and ALT text. Also, add a short description of the video below where you have embedded it.
Now, start uploading it onto the social media sites. YouTube and Daily Motion are a good start, but do not forget that you can upload it onto Facebook and Twitter too. Facebook has just converted Instagram so that it accepts videos too, so make sure you have a mobile ready version of your video. You can try Vine too, but their audience has started to shrink since the Instagram upgrade.
Request that people link to you on the video
If you solicit links via text then Google has a way of detecting it and will lower your search engine ranking. They do not like people to solicit links because they prefer links to be organic. They want people to link to your website off of their own backs. However, they cannot read or see what is on your video, so at the end of the video you could ask people to link to your video and you would not be penalized for it.
Add a link to your video on all of your emails
This is just a common sense thing to do. You should already have your business contact details at the bottom of every email you send, and you should have a link to your website. As a bit of an extra, you should have a link to your most recent video at the bottom of each email too. The people you are sending your emails to may not have any interest in the video, but there is always that chance that they may look at it or even pass it along.
It is easier to solicit comments and get a loyal following
Some people gain backlinks through bogging or social media campaigns. If you can build a following for your videos, then there is a chance that people are going to start linking to your. This is especially true if people add you onto their directory articles. Some people create articles that are a rundown of their favorite videos, or their most useful videos. If you gain a following then it increases your chances of appearing on these lists.
Author: Kate Funk
Courtesy of www.iseonews.com
Website design trends are constantly evolving, often leaving those responsible for ecommerce either scrambling to keep up or simply resigned to the fact that they’re running an outdated site. But keeping the online shopping experience fresh does not require a complex and costly tear-down every year to meet shifting preferences. Following these five design tips will help to create fresh, modern storefronts that customers can access anytime, anywhere.
1. Create a Large Feature Area
Whether it’s used for announcing sales, new product arrivals or as a more novel form of customer engagement, a large spotlight area anchoring the home page creates incentives for customers to visit frequently and explore the storefront. Large visuals have a deeper impact on customers than a list of search results or even a normal product page. As a general rule, the feature area should be updated at least twice a month a goal that sellers with frequent promotions or large inventory turnover should have no trouble hitting.
Even businesses with consistent inventory that avoid discounts can benefit from the large feature spotlight. It makes an ideal place to lure customers into blog content, or for deep dives into how the company’s products are designed, manufactured and used. The technological requirements are quite lightmany content management system (CMS) platforms offer built-in spotlight tools complete with randomized and/or sequential slideshow capabilities. If not, manually scripting such a feature area is a straightforward task.
2. Incorporate Flexible, Mobile-Friendly Technology
The world just keeps getting more complicated for Web designers. Desktop displays are growing larger and more plentiful. Some smartphones boast HD displays while others display at relatively low resolutions. In such a complex landscape, the key is to remain calm, remain flexible, and check your work. Maintaining a second, separate mobile site is a common fix, but it’s wearisome because you commit to maintaining two storefronts instead of one.
The growing trend is responsive design, creating sites which are responsive to the constraints of the client on a case-by-case basis and that avoid throwing tiny, unreadable text at the would-be shopper. Reformatting based on actual screen size, not just device type, is an important distinction. Responsive design, which can present a stripped-down version to mobile users without actually losing the underlying capabilities and code, is more sustainable. Above all, stop using Flash. Flash looks great on desktops, but terrible on phones and tablets if it even displays at all!
3. Maintain a Clean, Texture-Free Layout
Even companies that prefer a busy, textured presentation for informational pages should think twice about cluttering their store design with anything but solid backgrounds and plenty of white space. Why? Because when the customer is browsing a storefront, they want to find productsnot textures. Products, descriptions and prices are the reasons customers are engaging with the store. Simpler layouts, using flat design, ensure the information that matters to customers stands out.
4. Use Engaging, Right-Sized Product Images
What’s good for storefront design is not the best choice for product imagery. Whenever possible, choose images that show products in use or in their natural settings, rather than floating against flat, white backgrounds. Customers want to see how and where they will use products, understand how the products will meet their needs and visualize how products will fit in with the rest of their belongings. Show that rake hanging next to a shovel on the garage wall rather than isolated in a sterile, artificial environment.
Additionally, minimize page loading times by pre-scaling images to their display resolution, rather than relying on browsers to scale them interactively. And adopt a uniform size and dimension for the products on your site. When image sizes vary, the result looks jumbled and unprofessional.
5. Enhance the Cart Icon
Spruce up the shopping cart icon so that it is more than a simple, static graphic linking to the cart page. Provide at-a-glance totals for the number of items and even the total, out-the-door price of all items added to the cart. The cart icon should be in the header of each and every page you display to the customerbecause guiding the user to checkout is the final, crucial step in closing the deal.
Enhanced cart icons provide shoppers with positive feedback and confirmation that their selections have been logged and are ready for purchase, while still leaving them free to browse the rest of the store.
Making careful, considered design choices can mean a world of difference in maintaining a website that engages the customer and leads to a sale without constantly needing an overhaul.
Author: Evan Brandell, LightCMS
Courtesy of www.softxml.com